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The village and parish of Avebury lies a short distance north, north east of the centre of the county and it was very much the centre of a hugely important area in Neolithic times. Here is an ancient landscape; more ancient than Stonehenge and much greater. Among just some of the prehistoric sites within the parish are Silbury Hill, Windmill Hill and West Kennet long barrow as well as the stone circle and avenues of Avebury itself. For good measure there is also a part of the early routeway of the Ridge Way, and part of a straight Roman road in which there is a kink to enable it to avoid Silbury Hill.

The earliest known settlement in the area was an early Neolithic one on Windmill Hill, which was replaced by a causewayed camp around 3,250 B.C. The West Kennet long barrow is the longest chambered tomb in the country and was first started around 3,000 B.C. and seems to have remained in use for a thousand years. Silbury Hill is the largest prehistoric man made mound in Europe and was begun around 2,750 B.C. in July or August as has been found because there are the remains of winged ants under the lowest layer of the mound. The first phases of the stone circle were begun about 2,500 B.C., or a little later, and culminated in the massive megalithic monument with the Kennet Avenue leading to the Sanctuary on Overton Hill and the recently rediscovered Beckhampton Avenue. Later there was a Pagan Saxon settlement and there is a Viking burial in Silbury Hill. No wonder that Avebury is a World Heritage Site and is arguably the most important in the United Kingdom.

Although, in historical times, Avebury was generally unknown, other than to local people, it was brought to the attention of Charles II and the Court by the antiquarian John Aubrey who had 'discovered’ it when riding in the area in 1649. From then there was considerable interest although from the late 17th century some stones were broken up for building materials. Houses were also built within the circle and in 1870 Sir John Lubbock, later Baron Avebury, bought much of the area to prevent further change. In 1924 Alexander Keiller bought Windmill Hill and by 1939 had bought Avebury Manor, the whole stone circle, many village houses and much other land. As the owner he was then able to excavate and reconstruct the monument, including digging up and re-erecting stones buried in medieval times, to the state in which we see it today. In 1943 the site was bought by the National Trust and the monument is now managed by English Heritage. Most of the finds from excavations in the area are held in the Alexander Keiller Museum in the High Street.

The village itself grew around the manor houses of Avebury and Avebury Trusloe on the gravel soils at the headwaters of the River Kennet where it rises at Swallowcliffe Springs. Originally the road, now a green lane, from Marlborough came over the downs and through the circle where it met the existing Swindon to Devizes road. This was the coach road in the early 18th century and the village spread eastwards along it. The road was superseded in 1745 when a new road, the present A4, was turnpiked.